Informing the general public, educators and relevant sectors on biodiversity and its importance.

Targets:

• Inform about biodiversity and its importance
• Inform about Cypriot indigenous animal species (snakes, bats).
• Inform and explain how biodiversity is connected to economic prosperity
• Inform about the pan-European effort to conserve biodiversity through Natura 2000 Network and the benefits of emerging economic tourism and ecological opportunities
• Inform and explain cross-cutting issues: impact of agriculture, invasive foreign species and illegal slaughter of biodiversity birds  
• Explain why biodiversity and the ecosystem services are important for a sustainable economic model

Activities:

Analyse cross-sector issues (agriculture impact, invasive foreign species and illegal slaughter of biodiversity birds).

Analyse the pan-European conservation effort of biodiversity through the Natura 2000 Network.

Organise a public awareness campaign by Dias Group and its social networking pages, with particular emphasis on television and online tools due to their influence.

Organise a targeted campaign through organising educational conferences/seminars addressed to specific areas of moderators whose decisions could play an important role for the future of biodiversity protection: civil servants (City Planning and City Planning Directorate), judicial body/ law enforcement authority and lawyers, tourism industry, local authorities, teachers and hunters.

Create an information package from Terra Cypria and EnviroPack for teacher to use  in classroom, consisting of interesting material, questions and tasks that will respond to the age of the students.

Design and develop cartoon for children aged 6-13 which will be screened on TV and online.

Design and develop short television programmes (6 per year, a total of 18 programmes over 3 years) to promote biodiversity and its importance for people’s wellbeing and lives.

Preparation and presentation by Terra Cypria of a design framework for Biodiversity (BIOframe) which will be used as visual aid from local designers/ directors and will be presented at training seminars for bureaucrats and local authorities.

Design and develop an information brochure for the programme which will be distributed to hotels and conference and seminar participants.

Duration: 2012 - 2015

Budget: €1.394.614

Website: http://www.cyprusbiodiversity.eu/